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A Winning Combination: Software-as-Services Plus Business Consulting and Process Services
By Laurie McCabe
January 30, 2004

EmailLabs has partnered with WebSideStory to offer customers integrated email marketing and Web analystics data to help refine and improve their email marketing initiatives. The ASPs’ joint initiatve will allow marketers to more effectively target their email campaigns on an individual level through a combination of segmentation and personalization that is based on the past behavior of email subscribers and site visitors.

Specifically, Redwood, Calif.-based EmailLabs will unite WebSideStory’s STREAM API program, a Web service that enables strategic partners to integrate their products, services, and data, with WebSideStory’s HBX on-demand analysis and reporting service, which delivers real-time information about online visitor and customer behavior.

“We are delighted that the industry is moving in a direction that is core to our vision of integration and automation,” said EmailLabs CEO Dave Sousa. “In partnering with an industry-leading company like WebSideStory, we’re utilizing our open API technology platform to drive our value proposition and offer next-generation marketing integration.”

“While email marketing is arguably the most measurable of all marketing vehicles, tying email and Web behavior data together enables marketers to greatly increase email personalization and segmentation and improve the ROI of their marketing efforts,” said Jay McCarthy, VP of Business Development of San Diego, Calif.-based WebSideStory. “Our alliance with EmailLabs allows our mutual clients to more easily leverage the combined behavior data from both email and Web site activity.”

Do you have a comment or question about this article or the ASP industry in general? Speak out in the ASP Discussion Forum.


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