ASPnews Home





ASP Directory


About Us

Search ASPnews:
Internet Lists
Internet News
Internet Resources
Linux/Open Source
Personal Technology
Small Business
Windows Technology
xSP Resources
Corporate Info
Tech Jobs
E-mail Offers
Be a Commerce Partner
Cheap Plane Tickets
Digital Camera Review
Register Domain Name
Memory Flash Cards
Online Education
Remote Access
Advertising Trucks
Online Degrees
Best Digital Camera
Cheap Web Hosting
Digital Camera Review

ASPnews Focus
Top News:
» SOAs So Close, Yet So Far

» Why SaaS Is Making a Comeback

» Join the Discussion:'s industry forums

» More ASP News

TOP 50
Top 20 Providers
 & Top 30 Enablers
Free Newsletter!

ASPnews Shortcuts
Week's Top News

ASP News at

Industry Events

Discussion Forums

Industry Basics

Site Guide

HP helped Advance reduce the time needed to manage their storage network from days to minutes. Read the full Advance Case Study and learn more about HP’s storage consolidation solutions.

Week’s Top News | Alliances | Business/Finance
Product Launches | Trends

EmailLabs, WebSideStory Team on Integrated Analytics Service
By Forrest Stroud

February 24, 2005

EmailLabs has partnered with WebSideStory to offer customers integrated email marketing and Web analystics data to help refine and improve their email marketing initiatives. The ASPs’ joint initiatve will allow marketers to more effectively target their email campaigns on an individual level through a combination of segmentation and personalization that is based on the past behavior of email subscribers and site visitors.

Specifically, Redwood, Calif.-based EmailLabs will unite WebSideStory’s STREAM API program, a Web service that enables strategic partners to integrate their products, services, and data, with WebSideStory’s HBX on-demand analysis and reporting service, which delivers real-time information about online visitor and customer behavior.

“We are delighted that the industry is moving in a direction that is core to our vision of integration and automation,” said EmailLabs CEO Dave Sousa. “In partnering with an industry-leading company like WebSideStory, we’re utilizing our open API technology platform to drive our value proposition and offer next-generation marketing integration.”

“While email marketing is arguably the most measurable of all marketing vehicles, tying email and Web behavior data together enables marketers to greatly increase email personalization and segmentation and improve the ROI of their marketing efforts,” said Jay McCarthy, VP of Business Development of San Diego, Calif.-based WebSideStory. “Our alliance with EmailLabs allows our mutual clients to more easily leverage the combined behavior data from both email and Web site activity.”

Do you have a comment or question about this article or the ASP industry in general? Speak out in the ASP Discussion Forum.

Email this Article
View Printable Version
Back to ASP News Alliances


Featured Links
Learn the secrets of the popular search engines!
Free Web Hosting Buyer's Guide -- Click Here!
Enhance your Web site with the Dynamic HTML HierMenus Code

JupiterWeb networks:

Search JupiterWeb:

Jupitermedia Corporation has three divisions:
Jupiterimages, JupiterWeb and JupiterResearch

Copyright 2005 Jupitermedia Corporation All Rights Reserved.
Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Jupitermedia Corporate Info | Newsletters | Tech Jobs | Shopping | E-mail Offers

Give us your Feedback