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Was That a Managed or a Management Service?
'Managed service' and 'management service provider' sound an awfully lot alike, but there are important differences between the two service offerings, writes META Group analyst Corey Ferengul.
Innovative service options are sprouting faster then they can be tracked. It seems that most vendors directly point to management as a key part of any service offering.
Knowing the Difference Between 'Management' and 'Managed'
The target of the purchase is not usually management per se, but rather some other outsourced service. Management is an add-on, and in many cases is not the core competency of the vendor. Also, these services are often not evaluated on their management capability, but rather the core service. The managed services market is very immature right now, with most services not living up to the promises made. Most vendors substitute people and tools for the required strong management processes. Vendors are beginning to invest in partnerships or acquisitions that will enable them to build stronger services, but this process will take a year or two.
Management Service Providers
While both MSP and managed service offerings will continue to grow, managed services offering and adoption will grow faster than MSP services (adding 100-200 new vendors a year through 2004). This adoption difference is due to users current willingness in outsourcing peripheral services (e.g., VPN, firewall, hosting), therefore adding discrete management to these base services is an easy transition and requires little change in thinking for IT groups.
For MSP services to be procured, a cultural shift must occur in IT groups, as they are used to doing management of the in-house systems themselves. We believe the MSP offerings will be ultimately successful, but widespread adoption in still at least a year or two away.
Challenges Ahead
While it is easy to "add a service" to the product list, the vendors are typically not well-versed in core management processes and tend to try and build too much internal technology, creating costly and difficult-to-maintain environments (which is leading to vendor failures).
When evaluating management services, pay close attention to the management processes and technology used, do not stop the evaluation at the core purchased service (e.g., VPN, Firewall). These management add-ons are currently immature (through 2003). Managed service vendors must be able to illustrate detailed operational processes, strong management technology, and communicate how their staff is trained to meet the task at hand. Expect to see a lot of partnering among vendors to round out managed service offerings, which we view as a good move.
Overall managed services and MSP services are here to stay, to be determined is what shape the vendor market takes and what services are most successful.
Corey Ferengul is senior program director of Service Management Strategies at META Group. He focuses on the enterprise systems management (ESM) market, specializing in evolving technologies, management and operations of dynamic e-business environments, enterprise management processes, and vendor offerings. He assists IT organizations in assessment, acquisition decisions and application of ESM technologies such as management "frameworks" and point products, while addressing challenges in heterogeneous (and mobile) environments. Prior to joining META Group in August 1999, he was most recently with Platinum Technology, serving as director of product integration. He received a B.S. from Illinois State University. He can be reached at coreyf@metagroup.com.
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