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IT Needs to Manage Social Networking: Cisco By Sean Michael Kerner January 14, 2010
The rise in popularity for social networking sites like Facebook and microblogging services like Twitter is undeniable. Unfortunately for corporate IT, that trend extends deep into the workplace -- and that could be problematic. As this Datamation story explains, while enterprise solutions exist for managing manage or deploying in-house social networking services, IT may not even fully grasp the enormity of the situation, nor the tools available. That's the finding of a recent Cisco study. In many enterprises today, social networking services and tools -- including Facebook and Twitter -- are used by employees, though often without any oversight from IT. Now networking giant Cisco (NASDAQ: CSCO) is becoming the latest to warn that the lack of IT involvement poses problems that enterprises need to address.
Cisco's analysis comes as part of a new report it commissioned using research from global universities. The study included 105 respondents spread across 20 different countries. Seventy-five percent of respondents reported that their enterprises use social networks while 50 percent noted they used microblogging services like Twitter.
In sharp contrast, the Cisco study found that only 1 percent of respondents reported any direct IT involvement in their social networking activities.
"There is a tremendous amount of opportunity with social media, but the big question that cropped up is what could be achieved if there was kind of formal process in place to use the tools effectively," Neil Hair, assistant professor of marketing at the Rochester Institute of Technology, told InternetNews.com.
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