![]() |
|
|
Dell Sprints from Hosting By Brad Nickel September 14, 2001
Dell Computer (NASDAQ: DELL) announced
last week that it was exiting the Web hosting business and pulling out of
its $20 million investment in hosting provider partner, Interliant
(NASDAQ: INIT).
Initial reaction was that this
symbolized a lack of confidence on Dell's part in the future of Web hosting. The
official reason Dell gave was that it felt that it was trying to play in an
industry where it lacked the necessary expertise. It's interesting, though, that
Sprint, the company acquiring the DellHost operation, hired 100 employees from
Dell's hosting operation. That suggests Dell did have the
expertise it needed to play in the hosting space. So why did Dell get out of the hosting market?
It Was a Learning Experience The question that begs to be asked is this: What was the reason for
pulling out of Web hosting if the business was growing. Dell had at least 100
staffers with the expertise to run the business, and, according to Dell,
Interliant was meeting its service requirements under its contract with
DellHost. At the same time it was completing the sale of DellHost to Sprint, Dell announced it was pulling its
investment in Interliant. Blackburn explained that the company had to wait to announce the divestiture until it had completed
negotiations with Sprint for the sale of the hosting assets. He confirmed that
the decision to divest from Interliant was made previous to the actual
announcement.
Given the range of time these types of negotiations can take, it
would seem to point to three things:
A Loss No Matter How You Slice It Dell also said that Interliant will be involved with
DellHost at Sprint, but declined to comment as to whether Interliant will garner
any future hosting business from Sprint or will just handle existing customers.
Sprint has the infrastructure and existing partners (Earthlink) to handle a
virtual hosting business easily, so it would seem logical that Interliant will
be cut off at some point. Sprint representatives refused to comment.
As for the timing of the Interliant divestiture, Dell Ventures may have waited until the sale of DellHost was complete. It could, of course, be a simple matter of trying to put all bad news
out at once. But
if you assume that the decision was made two months ago based on time needed to
negotiate the deal with Sprint that is a loss of more than half the value of
their Interliant shares. Interliant was trading at 63 cents on
the August 1st and is trading now at 31 cents. When
your company is announcing layoffs, the loss of enough revenue to pay several
skilled employees can become an issue.
Lesson Learned Brad Nickel is a consultant and editor of CEOStreet. He has more than 16 years experience in the technology industry. He is the former vice president of AppsOnline.com for Interliant and director and product line manager for Equitrac Corp. He has advised corporations large and small on their technology and marketing strategies. His expertise includes technology trends analysis and strategic focus, Web application development, Web site design, development, promotion and publishing.
Back to Companies |
||||||
|
|
Featured
Links |
| Solutions | ||||||
|
||||||
|
||||||
|
||||||
|
||||||